Whether you realize it or not, a small change in the words you use can make a big difference in your powers of persuasion. In fact, starting a conversation with the right word or phrase can increase your persuasiveness by over 50%.

Every day we face the challenge of persuading others to do what we want. But the ask is only part of the equation. There is a lot more that goes into getting people say yes to our requests as persuasion is both an art and science. You will see there are numerous simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life.  With counterintuitive and as well commonplace principles,  learn how to be more influential in everyday life and stop making mistakes that make you less persuasive. 

Presenter: Chris Aarons; Founder and Principal of Chris Aarons Strategy and Marketing